Founded in 2016 and known in China as Douyin, TikTok has become one of the most popular social media apps. It’s a video platform where users can create and share videos. Professional and amateur creators alike use the platform to reach thousands of people with their content. TikTok has captivated a wide range of demographics from all over the world.
The app allows for a variety of content to be created from dancing and lip-syncing to comedy sketches and informative content. Users can also add music to their videos. In addition, TikTok is a great platform for marketing brands and businesses. According to a 2022 Sprout Social Index, 49% of users said that videos on the app helped them make purchase decisions. This makes it a good option for marketers to consider when planning their social media content strategy and larger marketing campaigns.
Although TikTok is a popular app, it has not been without controversy. Some countries, including the United States and India, have banned the app due to privacy concerns. Others have expressed concerns about data access by its parent company, ByteDance. However, TikTok has reassured users that it stores data in the United States and Singapore.
Because TikTok is owned by ByteDance, a privately held Chinese Startup, you cannot buy shares of the company on any stock exchange. But if you’re interested in investing, there are other options for you to explore. For instance, you can invest in the venture capital firms that own stock in ByteDance, such as KKR, SoftBank, Sequoia Capital China, and Coatue. buy shares in tiktok